LinkedIn link in bio: where to put it and why (2026)
TL;DR: LinkedIn link in bio: the four link spots on your profile, which one to use, and what to put behind it so profile views turn into booked calls.
LinkedIn does not have an Instagram-style "link in bio" field, but it gives you four places to put a link, and most professionals use none of them well. A LinkedIn link in bio is the single URL you point people to from your profile so they can reach your portfolio, your booking page, your newsletter, and your work without you DMing a different link every time. This guide shows where those four link spots live, which one to use, and what to put behind the link so a profile view turns into a real next step.
Key takeaways
- LinkedIn gives you four link spots: the website field in Contact info, the Featured section, your headline, and a creator-mode link. Most people only fill one.
- One link in bio beats a raw website URL because it routes people to the right thing and shows you which thing they clicked.
- Put your highest-intent action first: booking, portfolio, or newsletter, not your homepage.
- You can track every click with UTM tags, so you learn whether LinkedIn sends you buyers or browsers.
Where to put your link in bio on LinkedIn
LinkedIn spreads your links across four spots, and they are not equal. The website link in your Contact info is the classic one, but it is buried a click away under "Contact info." The Featured section sits high on your profile and shows a clickable card, so it gets far more taps. Your headline can hold a short URL that shows on every comment and search result. And if creator mode is on, you get a link button near the top of your profile.
For most people the Featured section is the winner. It is visible without a click, it renders as a card with an image and title, and you can pin your link in bio there as the first item. Use the Contact info website field as well, since it feeds LinkedIn's own profile data, but treat Featured as the link people actually tap. Put the same link in bio URL in both so there is one destination to update later, not four.
Why a link in bio beats a raw website link
A raw homepage link asks the visitor to do the work of finding what they need. A link in bio does the routing for you. Someone lands on one page and sees your booking link, your portfolio, your newsletter, and your latest post, then picks. That matters on LinkedIn, where a profile visitor might be a recruiter, a client, or a peer, and each wants a different thing. One tidy page serves all three without you guessing.
The second reason is data. When you point your profile at a single link in bio page, you can see how many people clicked, which link they chose, and where they came from. A raw website link gives you a blur of traffic with no source. With a bio page you learn that LinkedIn sends you, say, twice as many newsletter signups as portfolio views, which tells you what to feature next.
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How to set it up
Setting up a LinkedIn link in bio takes about five minutes once the page exists.
- Create your link in bio page and add your real priorities: booking, portfolio, newsletter, current project. You can build one in about a minute by importing an existing link list if you have one.
- Copy the page URL and add it to your LinkedIn Contact info under Website. Pick a descriptive label like "Portfolio and booking" rather than the default "Personal."
- Add the same page to your Featured section as a link. Give it a clear title and an image so the card stands out.
- Optional: drop a short version of the URL into your headline so it shows on every comment and search result.
Use a custom domain if you have one. A link that reads yourname.com looks more credible on a professional profile than a platform subdomain, and on MyLinks.page you can connect your own domain on Pro so the link builds your brand. Every tier also gives you a free username.mylinks.page address if you are not ready for a custom domain yet.
What to put behind the link
Lead with the action you actually want, not your homepage. For a freelancer or consultant, that is usually a booking or contact link at the top, then a portfolio, then proof like testimonials or case studies. For a job seeker, it is a clean CV or portfolio first and contact second. For a creator or operator building an audience, it is the newsletter signup first. Whatever your goal is, it goes at the top, because the first link gets most of the clicks.
Keep the list short. A LinkedIn visitor is scanning, not browsing. Four to six links beats a wall of twenty. Add a one-line description to each so people know what they are tapping before they tap. If you sell anything, a tip jar or a paid offer can sit on the page too, since you can take payments directly rather than sending people off to a separate checkout.
Track what works, then adjust
You cannot improve what you cannot see, so tag your links and read the results. Add UTM parameters to the destinations behind your bio page so your own analytics and Google Analytics both record that the click came from LinkedIn. A free UTM builder makes this a copy-paste job. After a couple of weeks you will know whether LinkedIn drives your booking link, your newsletter, or neither, and you can reorder the page to match.
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The pattern is simple. Feature one link, route it to your real priorities, and watch which ones people click. A LinkedIn profile gets more high-intent visitors than most people realise, and a single well-built link in bio is how you turn those visits into booked calls and subscribers instead of dead ends.
Make your LinkedIn link earn its spot
LinkedIn buries your links, so the fix is to consolidate them into one page you control and feature it where people will see it. Build the page, lead with your highest-intent action, add it to both Contact info and Featured, and tag the links so you learn what LinkedIn actually sends you. Start from a ready-made template if you want a head start, or paste an existing link list to import it in about a minute. One link, doing the routing and the reporting, beats four scattered URLs every time.
Frequently asked questions
Can you have a link in bio on LinkedIn?
Yes. LinkedIn gives you a website link in your Contact info, a Featured section that shows a clickable card, your headline, and a creator-mode link button. Point one of them, ideally Featured, at a single link in bio page so visitors reach everything you do from one tap.
How many links can you add to your LinkedIn profile?
LinkedIn spreads links across spots: one website link in Contact info, a few Featured items, and one creator-mode link. Rather than juggle them, point them at one link in bio page you control, so you update the page once instead of editing LinkedIn every time.
Where is the best place to put your link on LinkedIn?
The Featured section, because it sits high on your profile as a clickable card without anyone tapping into Contact info. Add the same link to Contact info too so LinkedIn's profile data is complete, but treat Featured as the link people actually click.