Link in bio for founders: your MVP website

TL;DR: A link in bio for founders is the fastest MVP website: product link, demo, and verified MRR proof on your own domain. Build your startup hub for $9/mo.

You shipped the product. You have a waitlist link, a demo video, a Stripe dashboard that finally shows real numbers, and three social accounts. What you don't have is a website, because building one means picking a stack, wrestling with a CMS, and burning a weekend you'd rather spend on the product. A link in bio for founders solves that. It is the fastest way to get a credible company hub online: one URL that holds your product link, your traction proof, and your story, live in minutes instead of days.

Most founders treat a link in bio as a creator toy. It is actually a minimum viable website that does 90% of what an early-stage company needs a site to do. This article covers what to put on a founder's page, how to set up the Founder template, and how to use a verified proof block to show live MRR.

Key takeaways

A link in bio works as a startup's minimum viable website: one page with your product link, demo, and proof, shippable in minutes.
A verified proof block can show live Stripe MRR, user counts, or revenue, turning vague claims into checkable traction.
The Founder template puts what you're building and your proof above the fold, where investors and customers look first.
A product-demo video background shows the product working before anyone clicks.
MyLinks.page Pro is $9/mo with the option to connect your own custom domain, half the price of Linktree.

Why a link in bio works as a founder's minimum viable website

A link in bio works as a founder's minimum viable website because the early-stage job is narrow: tell people what you're building, prove it's real, and route them to one action. You don't need ten pages. You need one page that loads fast, reads clearly on a phone, and points to the product. Speed matters here, and not just page speed.

Think about where your audience actually is. People discover you on X, in a YouTube comment, on a Product Hunt thread, or from a cold email signature. They tap one link. If that link dumps them onto a half-built marketing site with a broken nav and a "coming soon" footer, you've lost the credibility you just earned. A single clean page does better.

Mobile is the whole ballgame. According to DataReportal's Digital 2024 report, most of the world's internet users reach the web primarily on mobile, and social traffic is overwhelmingly mobile. Your investors check links on their phones between meetings. Your first users tap through from a phone in line for coffee. A link-in-bio page is built mobile-first by default, so you skip the responsive-design tax that eats early website builds.

There's also the maintenance argument. A real site rots: dependencies break, the CMS needs updates, the contact form silently stops sending. A founder link in bio has nothing to maintain. You update a block, it's live. That frees the only resource you can't buy back, which is your time. For more on the format itself, see what is link in bio.

What to put on a founder's page

Put six things on a founder's page, in priority order: a one-line description of what you're building, your primary product or waitlist link, a demo, a proof block with traction, a contact or hiring link, and your socials. Anything past that is noise. The page should answer "what is this and is it real" in the first three seconds.

Lead with the product link. Whether it's a live app, a waitlist, or a beta signup, that button is the point of the page. Make it the highest-contrast element. Everything else supports it.

Then the demo. A 30-second loop or a short Loom shows the product working, which beats any paragraph of copy. People believe what they can see move.

The proof block is what separates a founder page from a creator page. Show your traction: MRR, total users, signups this week, or revenue. We'll get into the verified version below, but even a single honest number reframes the whole page from "someone's idea" to "a thing with momentum."

Round it out with the rest:

What you're building: one sentence, plain language, no buzzwords. If a stranger can't repeat it back, rewrite it.
Hiring or jobs: early teams are always recruiting. A "we're hiring" link costs nothing and catches people who'd never find your careers page.
Contact: an email or a booking link so investors and partners can reach you without hunting.
Socials: X and LinkedIn at minimum, because that's where founders get followed and checked out.

Skip the blog, the press kit, and the 12-link mega-menu. Those are website problems. Your MVP website has one job per visitor.

Setting up the Founder template on MyLinks.page

Set up the Founder template by picking it from the designer templates during onboarding, then dropping in your product link and proof block. The Founder template is pre-arranged for exactly this use case: product and traction sit above the fold, story and socials sit below. You're filling in a structure, not designing from scratch.

If you're coming from Linktree, import first. Paste your existing URL and MyLinks.page pulls your links across in about five seconds, so you start with your links already in place instead of a blank page. From there you reorder, swap the layout to Founder, and add the founder-specific blocks Linktree doesn't have.

Here's the order that works:

Claim your handle and choose the Founder template.
Import from Linktree if you have one, or add your product link manually.
Write your one-line description in the header. Treat it like a tagline, not an "about us."
Add the demo block (video or embed) right under the product button.
Add the proof block and connect your real numbers.
Connect a custom domain so the page lives on your company's name.

That last step matters more than it looks. A custom domain comes with every Pro plan, so your hub can live at your own company domain instead of a shared subdomain. For an investor or a press contact, links.yourcompany.com reads as a real company. A generic subdomain reads as a side project. Same content, different signal. More on that in link in bio with custom domain.

Switch from Linktree in 60 seconds

Paste your Linktree URL — we'll bring over your links, bio, and avatar. Free forever, no credit card.

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Using a video background with a product demo clip

Use a video background to play a short product demo behind your page, so visitors see the product working before they tap anything. A muted, looping clip of your core feature in action does more persuasion than a screenshot, and it's the closest thing to a live demo you can put on a static page. The motion catches the eye; the content earns the click.

Keep the clip tight. Ten to fifteen seconds of your most impressive moment, looped. Show the thing your product does that makes people go "oh, that's useful." If your app generates a report, show the report appearing. If it's a dashboard, show the numbers populating. Don't show your login screen.

A few rules so it helps instead of distracts:

Mute it and loop it. Background video should never autoplay sound. It runs silent, forever.
Keep text readable. Your name, tagline, and product button sit on top of the video, so the clip needs a darker tone or an overlay behind the text. Never put low-contrast text on a busy frame.
Optimize the file. A heavy video kills your load time and your bounce rate. Export compressed, short, and small.

The payoff is that your page stops describing the product and starts showing it. For a founder, that's the difference between "trust me" and "look."

Using the verified proof block to show live traction

Use the verified proof block to display live, connected metrics like Stripe MRR or user counts, so your traction is checkable instead of claimed. Anyone can type "10k users" into a bio. A verified proof block pulls the real number from the source and shows it's connected, which is the difference investors and savvy customers actually care about. Numbers you can't fake build trust you can't buy.

This is the most powerful block on a founder's page, and it's specific to founders. Three things worth surfacing:

MRR or revenue: the number that proves people pay you. Even small MRR shown honestly beats a vague "growing fast."
User or signup counts: total users, weekly signups, or waitlist size. Momentum is a story, and the number tells it faster than copy.
Growth: if a metric is climbing, showing it live communicates trajectory, which is what early-stage investors buy.

Here's why "verified" carries weight. Pitch decks are full of hand-typed numbers, and everyone reading them knows the numbers are hand-typed. A live proof block that's wired to Stripe says the founder isn't rounding up. According to Y Combinator's advice on fundraising, traction is the strongest thing an early company can show investors, stronger than the idea or the team narrative. A proof block puts that traction on the one link you're already sending everyone. It works on customers too: showing real revenue or a real user count is social proof that lowers the risk of trying something new. If you want the deeper playbook, read how to show your revenue and social proof.

One honesty note, because it's the whole point: only show real numbers. The value of a verified block is that it's true. The moment you fake it, you've built the same untrustworthy thing as everyone else, just with nicer styling.

Examples of great founder pages

Great founder pages share a pattern: a sharp one-liner, one obvious action, and proof that's visible without scrolling. The specifics vary by stage, but the structure holds across them. Here are three composite examples drawn from the kinds of pages that convert.

A pre-launch founder runs the page as a waitlist machine. The header states the problem they solve in one line. The primary button says "Join the waitlist." A proof block shows the waitlist count climbing, which makes joining feel like catching a wave instead of being first into an empty room. A demo clip hints at what's coming. Below the fold, a short "why I'm building this" note and the founder's X handle.

A just-launched founder runs it as a conversion page. Product button up top: "Start free." A verified user count sits right under it as proof other people already trust the thing. The video background loops the core feature. Then a "we're hiring" link, because launch is when you need help, and a contact email for press and partnerships.

A revenue-stage founder runs it as a credibility hub. The proof block leads with live MRR, because at that stage the strongest thing they can show is that the business works. The page links to the app, a case study or two, and a calendar link for investor conversations. Everything says "this is real and it's growing."

Notice what none of them do. No 15-link wall. No autoplaying audio. No three competing buttons. Each page makes the next step obvious.

Tips for promoting the link on X, LinkedIn, and Product Hunt

Promote your link by putting it where founders already get discovered: your X bio, your LinkedIn profile, and your Product Hunt maker page. The link in bio is only worth building if people reach it, and these three channels are where your specific audience of users, peers, and investors actually looks. Place it once in each, deliberately.

On X, your bio link is prime real estate. Point it at your founder page, not directly at the app, so visitors get the full context: what you're building, the proof, and the action. When you post a build-in-public update, the curious tap your profile, and your page is right there doing the pitch for you. A custom domain in that bio slot looks sharper than a raw subdomain, which matters when strangers are deciding whether to follow.

On LinkedIn, use the link in your profile's featured section and in your "contact info." LinkedIn is where investors and potential hires vet you. A founder page with a clean layout and a real proof block reads as professional in a way a bare app URL doesn't. Add it to your post signatures too.

For Product Hunt, the launch sends a spike of traffic to your maker profile and your product. Make sure your founder page link is on your maker profile so the people who discover you that day, and there can be a lot of them, land somewhere that captures the moment. Use a tracked link so you can see in your analytics exactly how much traffic the launch drove. On the analytics point, Google's own guidance in the Google Search Central documentation is worth knowing if you later want your page to rank, but for launch-day promotion, the win is simpler: one link, everywhere your audience is, measured.

Frequently asked questions

Can a link in bio replace a website for a startup?

For most early-stage startups, yes. A link in bio covers the core jobs a site does at that stage: explain the product, prove traction, and route to one action. It works as a minimum viable website until you have a specific reason for a multi-page site, like content marketing or complex onboarding.

What should a founder put in their link in bio?

Six things, in priority order: a one-line description of what you're building, your product or waitlist link, a demo, a proof block showing MRR or users, a hiring or contact link, and your socials. Lead with the product button and keep the rest minimal.

How do founders show traction on a link in bio?

Use a verified proof block that connects to a real source. On MyLinks.page, you can show live Stripe MRR, user counts, or revenue, so the number is checkable rather than typed in. Verified traction builds credibility with investors and customers far better than a claim in your bio copy.

Is a link in bio professional enough for investors?

It is when it's on your own domain and shows real proof. A custom domain (included on every MyLinks.page Pro plan) plus a verified MRR or user block reads as a serious company. Investors care about traction and clarity, both of which a well-built founder page delivers.

How much does a founder link in bio cost?

MyLinks.page Pro is $9/mo, which is about half of Linktree's comparable plan, and it lets you connect your own custom domain. The free plan includes analytics and has no forced branding, so you can start a startup link in bio at zero cost and upgrade when you connect your domain.

The fastest credible hub you can ship

Your time is the scarcest thing you have, and a website you don't have time to build helps no one. A link in bio for founders gives you the credible company hub now: product link, demo, and verified proof on one fast page that lives on your own domain. Build it in the time it takes to fix a bug.

Start with the basics this week. Claim your handle, pick the Founder template, import your existing links in about five seconds, and wire up a proof block to your real numbers. Put the link in your X bio, your LinkedIn, and on your next Product Hunt launch. Then get back to the product, because that's the part only you can do. Claim your handle free at MyLinks.page → and ship your MVP website today.