Linktree vs Stan Store: which fits creators (2026)
TL;DR: Linktree routes traffic on a free or $23/mo plan; Stan Store sells on a ~$29/mo flat fee with no free tier. Under $1,000/mo in sales, both are the wrong price, and neither runs on a domain you own.
Linktree vs Stan Store is a strange comparison, because the two tools are built for different jobs. One routes an audience. The other takes payment. Picking without knowing which job you need is how creators end up paying $29 a month to sell nothing.
TL;DR
- Linktree is a link hub built to route traffic. Stan Store is a checkout built to take payment. They overlap at the edges and compete badly outside them.
- Linktree Pro is $23/mo, checked against linktr.ee/pricing in July 2026. Stan Store has no free tier, with entry pricing around $29/mo.
- Stan's flat fee shrinks as a share of revenue the more you sell. Under roughly $1,000 a month in sales it is usually the largest cost line you have.
- Neither tool puts your page on a domain you own, so every backlink you earn builds their search authority instead of yours.
- Most creators need both jobs done on one page, which is why the middle of this market now sits around $9/mo.
The decision usually arrives at an awkward moment. You have an audience, you have something to sell, and the page you already built is not doing either job well. Linktree users hit it when a product launch dies at the click. Stan Store users hit it when they realise a storefront is a bad place to send someone who only wanted the podcast link. What follows is what each tool is genuinely good at, what each one costs in 2026, and the third option a lot of creators land on after trying both.
Linktree vs Stan Store: the short answer
Pick Linktree if your bio link's job is to send people to places you do not own: YouTube, Spotify, a Shopify store, a booking page. Pick Stan Store if your bio link's job is to sell a digital product or a coaching slot directly, and you already clear more than $1,000 a month doing it.
The overlap is real but thin. Linktree has added commerce features and Stan has added link blocks, so both marketing sites now claim to do both. Each is still shaped by what it was built for. Linktree's page is a list. Stan's page is a catalogue. Ask which of those two your audience needs to see in the four seconds they spend on a bio link, and the answer usually stops being close.
Linktree vs Stan Store pricing in 2026
Linktree Pro costs $23 a month, verified against linktr.ee/pricing in July 2026, and there is a free tier underneath it. Stan Store has no free tier at all, with entry pricing around $29 a month at the time of writing. That is a $348 annual floor before you make a single sale.
The two models behave in opposite directions. Linktree charges a subscription for features, so analytics, branding removal, and extra link types sit above the free plan. Stan charges a subscription for infrastructure: hosted checkout, product delivery, buyer emails. Linktree's free tier means a creator with no revenue pays nothing. Stan's floor means a creator with no revenue pays $29. That is the whole risk profile in one number, and Stan is upfront about it: the product assumes you already sell.
What you get for the money:
- Linktree has a free tier, and Pro costs $23/mo with analytics included. No Linktree plan, at any price, supports a custom domain.
- Stan Store has no free tier. Entry pricing is around $29/mo on a flat-fee model with little or no platform cut beyond payment processing. Check current pricing before you commit, because both companies move their numbers.
- Payment processing applies either way. Stripe's standard rate is roughly 2.9% plus 30 cents per transaction, and no bio tool makes that disappear.
Run it at two volumes and the flat fee stops being abstract. At $500 a month in sales, Stan's $29 is 5.8% of revenue before Stripe touches it, which puts your true platform cost close to 9%. At $5,000 a month, the same $29 is 0.6% and starts looking like a rounding error. The flat fee is not good or bad. It is a bet on your volume, and you are the one placing it.
Where Stan Store is the right call
Stan Store wins when selling is the entire point of the page. Checkout, product delivery, buyer emails, and upsells are built in rather than bolted on, so a creator doing a few thousand a month in courses or coaching gets a working store without stitching together a payment tool, a mailing list, and a separate link page.
The trade-off shows up in design. Stan pages are recognisably Stan pages. You can change colours, fonts, and banners, but the underlying layout is fixed, and creators routinely describe the result as generic. If your brand is the product, that ceiling matters. If your $400 course is the product, it probably does not.
Support is the other quiet point in Stan's favour. Response times across this whole category are poor, and Stan's are the least bad of the major players. When a buyer cannot access something they paid for, the difference between a two-day reply and a two-week reply is your refund rate.
Where Linktree still wins, and where it stops
Linktree wins at the job it was built for: sending one audience to many destinations, fast, on a plan that costs nothing. If most of your links point at platforms you do not own, a hub page is the correct shape and a storefront is overkill. Linktree also has the biggest install base in the category, so no one needs to be taught what it is.
Where it stops is ownership. Linktree does not offer a custom domain on any tier, including the $23/mo Pro plan. Every link anyone builds to your page, every share, every screenshot in a press mention, points at linktr.ee. You are renting the address. When you leave, the traffic and the accumulated search equity stay behind with the landlord.
The second stopping point is selling. Linktree's commerce blocks work, but they are a feature on a link page, not a store. There is no real product delivery flow, no buyer list you own, and no upsell after checkout. For a $9 tip that is fine. For a $400 course it is not.
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The gap both of them leave open
Neither Linktree nor Stan Store lets you host your bio page on a domain you own. That means the single page you promote hardest is the one page that never builds search authority for your own name. For a creator whose bio link appears in every video description and show note, that is a slow, invisible leak.
Here is the concrete version. A creator who posts their bio link in video descriptions, podcast show notes, and press mentions for two years builds hundreds of backlinks. On a shared platform subdomain, every one of those accrues to the platform's domain. On a domain you own, they accrue to you, and they keep working after you switch tools. Google's SEO starter guide recommends descriptive, crawlable URLs for exactly this reason.
This is the gap MyLinks.page was built around. Pro is $9 a month and lets you connect a custom domain you bought from any registrar, with SSL handled for you. We do not sell you a domain and none is included in that price. You bring the address, we serve your page on it. Every plan, including the free one, also gets a username.mylinks.page subdomain if you would rather not buy anything yet.
Selling happens on the same page instead of a second one. Digital products carry a 3% product fee and tips carry none, both on top of standard payment processing. Analytics are on the free plan rather than behind a $23 tier. You can see the three-way version of this on our comparison page.
How to pick in under a minute
Answer one question honestly: over the next 90 days, is your bio link mostly routing attention or mostly taking money? Routing means Linktree's free tier does the job and the $23 plan does not buy you much beyond branding removal. Taking money at real volume, above roughly $1,000 a month, means Stan's flat $29 stops hurting and starts paying for itself.
- Pre-revenue and building an audience: a free tier is correct. Do not pay $29 a month for a checkout that nothing is going through yet.
- Selling under $1,000 a month: a flat $29 storefront is your biggest platform cost. A $9 page with a small per-sale fee leaves more in your account.
- Selling over $3,000 a month from one or two products: Stan's flat fee is efficient at that volume, and its checkout is genuinely better than a link hub's.
- Building something you intend to keep for a decade: get it onto a domain you own now, whichever tool renders the page.
If you are weighing more than these two, we ran the same exercise on Linktree vs Beacons vs MyLinks.page and on Stan Store fees against Beacons.
See the side-by-side
Paste any Linktree URL and see how that same profile would look on MyLinks.page.
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Frequently asked questions
Is Stan Store better than Linktree?
Stan Store is better if you sell digital products or coaching directly from your bio and already do meaningful volume, because checkout and delivery are built in. Linktree is better if your page mostly points people elsewhere, since it does that on a free plan. Neither is better in the abstract.
Does Stan Store have a free plan?
No. Stan Store has no free tier, with entry pricing around $29 a month at the time of writing. Linktree does have a free tier. If you are pre-revenue, that difference is the entire comparison, because $29 a month against $0 in sales is a losing trade for as long as it lasts.
Can I use Linktree and Stan Store together?
Yes, and plenty of creators do: Linktree as the hub, with one button pointing at a Stan storefront. It works, but you are paying two subscriptions, splitting your analytics across two dashboards, and adding a click between a buyer and a checkout. Every extra click costs conversions.
Which is cheaper, Linktree or Stan Store?
Linktree is cheaper on paper: free, or $23/mo for Pro, against Stan's roughly $29/mo with no free option. Once you are selling, the honest comparison is total cost including per-sale fees and payment processing, not the sticker price. At low sales volume the cheapest option is usually neither of them.
Can I move my page without losing my links?
Yes. Importing an existing bio page takes about a minute, links and ordering intact, and you can keep the old page live while you test the new one. Paste your current URL into the switch tool and check the result before you change anything in your Instagram bio.
The bottom line
Linktree and Stan Store are both defensible choices at the ends of the range. Free hub for someone with nothing to sell yet. Flat-fee storefront for someone selling several thousand a month. The awkward middle, which is where most working creators actually sit, is served badly by both: too expensive to be a link page, too limited to be a store, and neither one running on a domain you own.
Work out your real number. Take last month's sales, run them against each fee model, and add the cost of the search authority you hand over every time someone links to a page on someone else's domain. Then pick the one that leaves the most behind. You can import your current page in about a minute and see the difference on your own links rather than on a comparison table.